The first programme in the series explores our current state as the hedonists of Europe. We are boozing, eating, shagging, shopping, spending, playing hard and working even harder. Ireland is richer now than any of us would have thought possible ten years ago. We have more money in our pockets than almost anybody else in Europe this year alone we will spend 75 billion on consumption which equates to about €20,000 for every man, woman and child. David explains how we have been pushed together and lifted up in a sort of ‘Wonderbra economics’ effect, which has allowed us to display our rather impressive material cleavage. The economic success of Ireland as split the classes into two tribes. These are the HiCos and the Decklanders.