Episodes

1. Star Wars

A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

2. Barbie

Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

3. He-Man

Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

4. G.I. Joe

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

Overview

The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.

Details

Genres

Documentary

Language

EN

First Air Date

2017-12-22

Seasons

3

Episodes

12

Available On

More Info

Cast

Donald Ian Black